I Help Organizations Build Innovative Products

I believe in transformational leadership that elevates and empowers teams through high autonomy and clear alignment. My leadership style centers on fostering creativity, emotional intelligence, and transparent communication. I champion cross-functional collaboration, bringing together designers, engineers, and product managers as equals to leverage collective expertise. By providing clarity of purpose while nurturing an environment of innovation, I help teams reach their full potential. Success to me is measured by how effectively I can inspire, unite, and empower others toward a shared vision

My approach to product development is rooted in continuous learning and data-informed decision making. I dedicate 20% of my time to customer immersion, following Steve Blank's Customer Development principles to build deep understanding. I believe in ruthless prioritization and lean methodologies, focusing on validating hypotheses through experimentation. I blend quantitative metrics with qualitative insights, always remaining humble enough to challenge my assumptions. By simplifying complex information and ensuring alignment from vision to execution, I create clear pathways for success while maintaining agility to adapt based on new learnings

I'm committed to building products that create meaningful change while maintaining ethical integrity through frameworks like Nir Eyal's Manipulation Matrix. To me, a product's success isn't measured by features or launches, but by the value it delivers—validated through customer feedback, continued usage, and ultimately, revenue. I focus on the Whole Product Model, understanding that true impact comes from the entire business model, not just the user interface. Using Jobs to Be Done framework and 10X moonshot thinking, I strive to solve fundamental customer problems while envisioning transformative opportunities. My goal is maximizing impact through minimal, well-targeted effort, always prioritizing outcomes over outputs.